Award Winning Brand Revitalisation
This brand revitalisation work not only rescued this small Australian brand from deletion in a tough and declining FMCG category, as a result of the success of this work the client who was the distributor ended up buying the brand. In the first 12 months the brand experienced 50% increase in sales with increased shelf space within major FMCG grocery retailers.The global parent company Unistraw then took the new Australian brand strategy, positioning and new brand packaging design work and used it as the new benchmark for the company globally.
And we won an award! This brand revitalisation work was recognised with The Australian Marketing Institute Awards for Marketing Excellence. This work won both State and National Awards for Brand Revitalisation beating some of the largest companies in Australia.