Tetley Green Tea Launch
I creatively directed and led my team to win this key account from a large incumbent Melbourne based agency, developing a campaign that delivered on Tetley’s core strategic objectives right through the line from TV to packaging and in-store activation.
Creative concept and campaign design and development. Local market brand strategy development. Creative Direction and Art Direction for TV, Print, Digital, In-store Media, Packaging Design and Shopper Marketing Campaigns.
Advertising · Design · Packaging · POS/VM · Promotions · Shopper · Trade